The Deux par Deux label first appeared in 1986, launched by Claude Diwan and Maurice Elmaleh.

From the outset, the company’s collection showed daring and a sense of fun, the label distinguishing itself by its bright, eye-catching colours, and a trend-setting style of European inspiration. Every season, Deux par Deux fashion celebrated the joy of life with vivid colours, sparkling prints and playful messages. The apparel was designed for infants from birth to 3 years old, and for children aged three to 16.

A leader in children’s fashion, the Quebec Deux par Deux line has won, for the fifth year, the "Earnie Award for Best Canadian Manufacturer of Children’s Apparel", presented by the oldest, top-ranking trade magazine for the children’s clothing industry in North-America, Earnshaw Magazine.